The Divergent way of investing is founded upon a number of key principles to which we adhere and which we believe are the cornerstone of success.

Independent Approach – Divergent uses a rigorous approach combining art and science to thoroughly examine each prospective business. We emphasise management capability, business model clarity and sustainability, and deal structure. Whilst we value and assimilate 3rd party perspectives (including those of potential co-investors) we will ultimately make an independent decision and back our judgement.

Partnership of Equals with Management – Divergent believes in a VC-entrepreneur relationship which is not based on a ‘command and control’ environment but a true working partnership bringing together critical and complementary elements to build leading businesses and deliver superior returns.

"Principal Investor" Philosophy and Culture – Divergent’s principals have substantial personal investments in the business, which encourages a spirit of proactive collaboration across all of the firm's business initiatives. We are 100% committed in backing our investments and will share equally in enjoying the fruits of success or the pain of failure with both our investors and investee companies.